By: Jeremy (PsyBlog author)
Anonymous, that would be an interesting alternative - although I'm not sure it would be any more 'appropriate'. You'd then be testing whether people are more inclined to buy a product based on the...
View ArticleBy: Michael
@ Anonymous - I think you may be right simply because the attractive stereotype may be used by a customer and thus creating a more positive relationship between the customer and the salesperson. A more...
View ArticleBy: centeroftheworld
Are you sure sex doesn't sell? You seem to be contradicting that by repeating the studies' titles which are, from what you've described, inaccurate. Selling a product based on sex wasn't measured once...
View ArticleBy: Jeremy (PsyBlog author)
Centreoftheworld, true, brand recall doesn't necessarily equate to sales. But you would have thought it would have an impact wouldn't you?
View ArticleBy: Matt Munro
Why is brand recall judged to be a determinant of effective advertising, when the aim of the advert is to sell the product rather than create a memory of the brand ? Advertising works subconsciously,...
View ArticleBy: Jeremy (PsyBlog author)
Matt - it's a good point and I'd like to see an unconscious measure of some kind used in a study like this. I wouldn't agree, however, that advertising solely works on an unconscious level. So I think...
View ArticleBy: Ike
Advertising is based on selling products based on its ability to instill some measure of brand recall in the audience. If the advertising does not solicit some measure of brand recall then it would not...
View ArticleBy: Lilly
I recall that in political science name recognition plays a huge part in voter decisions (particularly last minute ones). There are studies on this (Abromawitz 1980, Hinckley 1980 among many others)...
View ArticleBy: Dean Rieck
As someone who makes a living in the ad industry, the whole "does sex sell" question is actually pretty simple. The answer is "yes, it does." However, only to a point. For example, weight loss products...
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